Partner Marketing
for E‑Commerce Brands across Europe
Content, affiliate, influencer and TikTok Shop – we orchestrate all performance-based partner channels along your customer journey. More revenue through new partners, with manageable risk. One team, across Europe.
What We Mean by Partner Marketing
By partner marketing we mean all performance-based collaborations with external partners – whether publishers, content portals, creators or TikTok Shop affiliates. Customers don't buy on the first click. From initial contact to conversion, they pass through a complex journey – and our partners can influence every touchpoint. That's why we don't think in isolated channels, but orchestrate multiple measures along the entire customer journey.
Beyond Last Cookie. Towards real contribution.
The era of last-cookie-wins is over. Rewarding only the final click ignores the value of content that creates awareness, influencers that build trust, and technology partners that enable conversion. We rely on data-driven attribution models that reveal each partner's actual contribution – and compensate accordingly.
How we deliver full-funnel partner marketing
Editorial Collaborations
Product reviews, buying guides, comparisons and editorial recommendations on high-reach specialist portals. Credible content that influences purchasing decisions – measurable and performance-based.
Performance Partnerships
The core of our work – but far beyond banners and text links. Modern affiliate marketing encompasses cashback models, voucher strategies, technical integrations, price comparisons and data-driven optimisation across all publisher types.
Creator & Social Commerce
Authentic recommendations from micro and macro influencers, embedded in performance-based compensation models. From Instagram to YouTube to TikTok – we connect reach with measurable results.
Social Commerce & Live Shopping
Sales happen directly within the content: TikTok Shop merges entertainment with e-commerce in a single app. We support advertisers with setup, creator onboarding and performance-based scaling – from product listings and affiliate commissions to live shopping events.
Four disciplines. One strategy. Across the entire customer journey.
Full-funnel partner marketing. Strategic. Not random.
Since 2011, we've built performance-based partnerships across 11+ countries with native-speaking teams in 8 languages. What started as an affiliate agency is now a holistic full-funnel approach: content, affiliate, influencer and TikTok Shop – strategically integrated.
One team. One strategy. All channels.
Every client works with a dedicated account manager – your central contact for all disciplines. Whether content partnership, affiliate campaign, influencer collaboration or TikTok Shop: we manage everything from one place, ensuring all measures work together – with our own partner database, direct relationships with Europe's key partners and the ambition to turn reach into measurable results.
Strategy & Audit
Every collaboration starts with a holistic analysis: Where do your partnerships stand? Which channels are underrepresented? Where are the opportunities along the customer journey?
- Audit of existing partnerships across all channels
- Competitive analysis: affiliate, influencer, content, social commerce
- Custom full-funnel roadmap with clear KPIs
- Potential analysis for each channel and market
Operational Management
We manage the full spectrum: affiliate programmes, influencer collaborations, content placements and TikTok Shop – across all markets, from one team.
- Partner acquisition: publishers, creators, influencers, content portals
- Negotiation of terms, placements and collaboration models
- Campaign management across all channels and networks
- TikTok Shop setup, creator onboarding and live shopping events
Optimisation & Growth
Data-driven and proactive. We optimise the entire partner mix along the customer journey – not just the last click.
- Cross-channel attribution instead of last-cookie-wins
- Continuous partner mix optimisation across all disciplines
- Scaling into new markets and channels
- Proactive proposals for influencer campaigns, content deals and placements
Sounds like what you're looking for?
Book a free introductory call →Numbers that speak for themselves
~+210% revenue growth in 2 years
From ~€2M to ~€7M annual revenue – through systematic acquisition of publishers, content portals and editorial partners plus international programme setup across Germany, France, USA and UK.
From 1 to 9 European markets
Cross-border expansion from Germany to France, Italy, Poland, Netherlands, Switzerland, Belgium, Czech Republic and Spain. Alongside traditional affiliates, content commerce environments and niche publishers were strategically integrated. In 2025: ~+140% revenue growth.
Want similar results for your brand?
Let's talk →One partner.
All of Europe – and beyond.
Local teams with native speakers in every market. Culturally adapted strategies. Central management.
What sets us apart
Full-funnel partner marketing
Content, affiliate, influencer, TikTok Shop – we orchestrate all disciplines along the customer journey. No isolated channels, but one strategy where every measure amplifies the others – turning every investment into measurable contribution margin.
Native speakers in every market
Native speakers in 8 languages who truly understand local markets. Not translations, but real relationships with publishers, creators and influencers on the ground.
Owner-managed since 2011
Short lines, direct contact with management. We combine over a decade of affiliate experience with early adoption of content, creator and social commerce channels – precise, agile and always one step ahead.
Performance first
Every measure is measurable – across all channels. Cross-channel attribution, transparent KPIs and data-driven optimisation. You pay for results, not reach without impact.
Founded 2011. Grown from conviction.
ONLINE UNITED was founded in 2011 in Schwaig near Nuremberg as an affiliate marketing agency. Today we're based in Berlin and have evolved into a holistic partner marketing agency that unites content, affiliate, influencer and TikTok Shop under one roof.
Today we manage over 30 partner marketing programmes across 11 countries. Our native-speaking team in 8 languages ensures every campaign – whether affiliate placement, influencer collaboration or TikTok Shop integration – is truly localised, not just translated.
Our strength lies in combining experience with innovation: we bring over a decade of affiliate expertise and complement it with the latest channels – from influencer partnerships through content commerce to TikTok Shop. Our own partner database covers publishers, creators and influencers across Europe. Whether established brands or ambitious growth companies: our full-funnel approach ensures every touchpoint of the customer journey performs.
ONLINE UNITED GmbH · Friedrichstr. 155 · 10117 Berlin · HRB 267520 B · Managing Directors: Franziska Feifel & Matthias Feifel
Ready for partner marketing that truly performs?
Whether you already run an affiliate programme and want to expand into content, influencer and TikTok Shop – or you're just starting with performance-based partner channels: let's explore in a free consultation which levers will work strongest for your brand.
Schedule a call →We look forward to working with you soon!